61 Orchestrate marketing planning for the division in PRC/SAR.
61 Drive marketing initiatives to enhance brand equity in the long run.
61 Identify macro consumer and market insights answering to division objectives via market intelligence and research .
61 Identify new business opportunities to further strengthen Lam Soon as the top flour supplier.
61 Initiate business campaigns with potential strategic partners with seamless follow-through .
61 Seek for business expansion through consumer and market insights in traditional and new channels e.g. e-Commerce.
61 Initiate new product development ideas and food solution projects up to commercialization stage to facilitate business growth.